advertalist contest
Package design
Start
11.02.2019
Finish
05.03.2019
Budget
25000 UAH
Prize
The significance of these problems is so obvious
Acceptance of works
11 February 2019
Choosing a winner
5 March 2019 23:59 UTC+2
Discussion
Acceptance of works from
11 February 2019
to
5 March 2019 23:59 UTC+2

UPDATE

The winner is Alena Morgunova.

Spoiler: Watermelon on the cover symbolizes our protest against cold and sleety weather!

This is not about watermelon seeds. cheeky

 

Well, dear friends, we have a new creative challenge for you – package design. Yes, we all have been to supermarkets, glared at shelves and sometimes got confused because of the amount of brands, colors and sizes. A complex and therefore even more interesting category is at stake – snacks.

 

The Client of this contest will remain anonymous so far, its products are already presented in all large supermarkets, and currently it plans to launch a new product portfolio – sunflower and pumpkin seeds. It will be a premium quality product – delicious, assorted and clean seeds. They would probably be produced under the existing brand or a new naming, to which creation you, by the way, can also contributewink Instead of a brand name, the inscription in Roman alphabet like seeds, sunflower seeds, pumpkin seeds could be used.


This contest set no clear limitations as for colors, formats, age of the target audience, because we are confident that such creative freedom will kick-start more inspiring, bright and unexpected ideas. Beware! No classic birds, sunflowers, hamsters and squirrels. We are looking for a design that might appeal to a teenager who ran to the store for chips, or to a housewife who cooks with Jamie Oliver. Or to a craft beer fan, or ... In general, modern, clean and easy to read design, instagram-style, noticeable on a shelf.


The packaging format can also be different – usual soft pocket packaging, with or without a window, transparent or not, a cardboard box or even glass-like packaging. It even may be a plastic jar with a screw cap. You can present your idea and visualization on the media you consider to be the most relevant one. Packaging equipment will be purchased right after the contest. And one more pleasant clarification – the winner will be awarded the direct agreement on revision and adaptation of designs for different packages for additional consideration!


When creating any design, thinking of the experience related to the use of product shall not be neglected. Who, when and where eats or can eat seeds? Does the product accompany watching the series? Or does it provide comfort? A way to help passing time? Slight and simple pleasure available to everyone regardless of their gender and age? Or maybe it's a healthy snack to replace chips for schoolchildren (we do remember that the above mentioned sunflower on the package would be absolutely gross)))? What negative stuff is associated with the product – garbage/dirty hands/image of a bully?


And with all these thoughts as a basis let's proceed to the reference. They are provided for inspiration and illustration of different approaches, and we will start with the question “What if?”, as usual: 


1. Creating a character. His (or her) voice may be friendly, ironic, or even provocativedevil

 

 

 

2.  Coming up with naming and developing the idea around the design.

 

3. Creating the idea based on copywriting.
If you develop the idea of anti-stress qualities of seeds, then this reference is also on the table. Happy sweets-pills to be taken during romantic heartbreak, anti-Mondays and anti-bad weather, anti-diet and anti-mortgage!

 

 

 

 

4. Offering additional functions for packaging to solve any consumption problems. For example, where to throw husk?  

 

     

 

5. Be visible on the store shelf due to packaging concept not due to amount orbright colors.
 Well, catch the baseline series of references!

 

 

 

 Well, catch the baseline series of references!

 

 

 

As you can see, you may not hesitate to experiment in this project – with creative concepts, shape and packaging material! And keep in mind that seeds are a serious addictive product)))

 

 

P.S. After the contest is finished and the winner is determined, you will be allowed to include your work into the portfolio. If this is a publicly available portfolio like a profile on Behance, don't forget to indicate later that this is a work for Advertalist contest. 

 

  • Works
  • Disapproved
  • Comments
Natalia DaVidich
05.03.2019
22:18
Юлия Илькаева
05.03.2019
21:50
Nataliia Shuminova
05.03.2019
21:46
Bogdan Grosul
05.03.2019
21:33
Bogdan Grosul
05.03.2019
21:32
Maryana Kosovan
05.03.2019
21:19
Любов Дутка
05.03.2019
21:11
Любов Дутка
05.03.2019
21:09
Dmitriy Zakharov
05.03.2019
20:57
Игорь Демидов
05.03.2019
20:54
Игорь Демидов
05.03.2019
20:53
Игорь Демидов
05.03.2019
20:53
Игорь Демидов
05.03.2019
20:52
Игорь Демидов
05.03.2019
20:52
Игорь Демидов
05.03.2019
20:52
Юлия Илькаева
05.03.2019
20:49
Ксения
05.03.2019
19:45
Ксения
05.03.2019
19:30
Mariya Soloshenko
05.03.2019
19:23
Мария Юрова
05.03.2019
17:12
Yaryna Khabrovska
05.03.2019
14:54
Kirill Ermakov
05.03.2019
11:25
Julia Sheveldina
05.03.2019
10:26
Вадим Суриков
05.03.2019
05:50
Tatiana Lerman
04.03.2019
22:46
Tatiana Lerman
04.03.2019
22:45
Ptaha Ell
04.03.2019
22:35
Максим Жишко
04.03.2019
22:21
Андрій Сміт
04.03.2019
21:56
Natalia DaVidich
04.03.2019
21:34
Любов Дутка
04.03.2019
21:08
Olga Kalyta
04.03.2019
20:54
Olga Kalyta
04.03.2019
20:53
Olga Kalyta
04.03.2019
20:52
Olga Kalyta
04.03.2019
20:47
Alina Zabarina
04.03.2019
19:13
Alina Zabarina
04.03.2019
19:13
Alina Zabarina
04.03.2019
19:12
Alina Zabarina
04.03.2019
19:11
Valeria Nazarenko
04.03.2019
18:54
Vasyl Stadnyk
04.03.2019
17:40
Vasyl Stadnyk
04.03.2019
17:39
Vasyl Stadnyk
04.03.2019
17:33
Vasyl Stadnyk
04.03.2019
17:32
Vasyl Stadnyk
04.03.2019
17:31
Vasyl Stadnyk
04.03.2019
17:30
Максим Даник
04.03.2019
12:09
Julia Bilova
04.03.2019
10:55
Ілля Ящишин
04.03.2019
10:09
Roman Dus
04.03.2019
09:47
Roman Dus
04.03.2019
09:45
Roman Dus
04.03.2019
09:44
Roman Dus
04.03.2019
09:20
Orest Smilyanetz
04.03.2019
08:08
Веня Грет
04.03.2019
00:32
Веня Грет
04.03.2019
00:25
Веня Грет
03.03.2019
22:11
Веня Грет
03.03.2019
22:08
Алеся Жереги
03.03.2019
15:38
Valery Petrichenko
03.03.2019
13:55
Valery Petrichenko
03.03.2019
13:55
Valery Petrichenko
03.03.2019
13:54
Tera Mikuro
03.03.2019
13:12
Anastasia Sirenko
03.03.2019
11:33
N K
02.03.2019
20:06
Viktor Luschay
02.03.2019
18:24
Viktor Luschay
02.03.2019
18:23
Viktor Luschay
02.03.2019
18:22
Viktor Luschay
02.03.2019
18:22
Viktor Luschay
02.03.2019
18:21
Viktor Luschay
02.03.2019
18:21
Viktor Luschay
02.03.2019
18:21
Максим Даник
02.03.2019
13:54
Максим Даник
02.03.2019
12:45
Інна Романюк
02.03.2019
12:00
Інна Романюк
02.03.2019
12:00
Vlad Sviridov
01.03.2019
23:14
Ksusha Komysova
01.03.2019
19:10
Богдан Кийко
01.03.2019
16:09
нина кич
01.03.2019
14:24
нина кич
01.03.2019
13:59
нина кич
01.03.2019
13:57
нина кич
01.03.2019
13:53
нина кич
01.03.2019
13:48
нина кич
01.03.2019
13:45
нина кич
01.03.2019
13:43
нина кич
01.03.2019
13:42
Татьяна Кулик
01.03.2019
12:58
Alena Shkarlat
01.03.2019
12:57
Татьяна Кулик
01.03.2019
12:53
Alena Shkarlat
01.03.2019
11:58
Toned Man
01.03.2019
11:58
Alena Shkarlat
01.03.2019
11:12
Stas Sychov
01.03.2019
08:41
Iryna Semenyaka
01.03.2019
00:34
Anna Dehtiarova
28.02.2019
15:40
Oleksandra Vysovnenko
28.02.2019
13:03
Natalia Dzhelep
25.02.2019
23:07
Natalia Dzhelep
25.02.2019
23:05
Natalia Dzhelep
25.02.2019
23:05
Олеся Когут
25.02.2019
14:06
Anastasia Sirenko
23.02.2019
20:56
Yulia Omelyanets
20.02.2019
21:25
Алена Милейко
20.02.2019
14:07
Алена Милейко
20.02.2019
14:04
Алена Милейко
20.02.2019
14:03
Алена Милейко
20.02.2019
14:01
Алена Милейко
20.02.2019
14:00
Yulia Omelyanets
18.02.2019
22:12
Yulia Omelyanets
18.02.2019
22:11
Елена Ежова
18.02.2019
20:26
Яна Баранцева
16.02.2019
13:25
Яна Баранцева
16.02.2019
13:25
Яна Баранцева
16.02.2019
13:21
Яна Баранцева
16.02.2019
13:21
Lida Feday
04.03.2019
19:41
Доброго дня, як мені додати роботу на конкурс, сьогодні ж 4 березня ?
admin admin
05.03.2019
14:37
Lida Feday
Lida Feday, все як домовились у месенджері)) ще раз дякуємо за участь!
Марія Іванович
08.03.2019
00:11
Доброго дня!Конкурс вже завершився?Переможця обрано?Вже можна виставляти свої роботи в портфоліо?І ще,чому повідомлення від вашого сайту надсилаються англійською мовою.Я розумію що це розсилка.Та невже не можна написати українською?Дякую!
admin admin
23.04.2019
12:08
Марія Іванович
Марія Іванович, Доброго дня, так конкурс завершено. Переможець Alena Morgunova. Можна виставляти роботи в портфоліо. Дякуємо за те, що взяли участь у конкурсі!) Стосовно мови листів, перевіримо, обіцяємо виправити!
Константин Стефанов
13.03.2019
11:26
Здравствуйте! Скажите пожалуйста, когда будут результаты конкурса?
admin admin
23.04.2019
12:24
Константин Стефанов
Константин Стефанов, здравствуйте, с результатами конкурса можно ознакомиться в соц. сетях или в нашем блоге